Tourism Infrastructure Projects |
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Due to the 2004 Tsunami and all the destruction that resulted, the tourism industry to combat the situation better, the Sri Lanka Tourist Board introduced the concept of Tourism Zones. The objective was to set specific guidelines and to manage these Zones efficiently to avoid ad-hoc tourism development. For the purpose of marketing each of these Zones, specific themes were introduced.
Dedduwa Lake Resort
Dedduwa is located to the East of Bentota, and it comprises of water bodies; marshy lands and abundant paddy lands.
Dedduwa Lake project covering 1,800 hectares of wetland lies to the east of present Bentota Holiday Resort. The development plan provides it to be linked by the re-opening of old waterways to Madhu Ganga 20 kilometres to the South and also developing the area surrounding the Dedduwa Lake.
New Product Development |
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In order to facilitate growth in the Tourism industry, SLTDA has teamed up with the government and private and foreign sectors in order to draw investment and further development.
The traditional product life cycle theory indicates that typically a product will have a s-curve with stages of growth, maturity, saturation and decline in sales and profits. This theoretical model seems to hold true also for tourist products, which means that the question of product development and new- product innovations is important in tourism companies.
Ramayanaya
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For over thousands of years, the Ramayana, epic of Asia, has had an unshakeable hold on the beliefs of vast multitudes of Asia's teeming millions. As diverse span of humanity as Kashmiri pandits and Cambodian fishermen, it is the universal heritage of all humanity.
Emerging from the mists of the forested banks of India's northernmost rivers, the crown jewel of a rich oral tradition, the song of Valmiki has become a pillar of principles, a symbol of the victory of good over evil, and a metaphor for the battle between the forces of light and darkness within every human soul.
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Eastern Region Development
Due to the liberation of the East,SLTDA has set in place a process to fast track the development of Passikudah, Arugambay, Trincomalee, Nilaveli, Waakarai, Verugal and Kalkudah.
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Kalpitiya Project
Placed 150 km north of the capital, Colombo, the Kalpitiya region is one of the most beautiful coastal areas located in the Western Province of Sri Lanka. Kalpitiya is a peninsular that separates the Puttalam lagoon from the Indian Ocean and is a marine sanctuary with a diversity of habitats ranging from bar reefs, flat coastal plains, saltpans, mangroves swamps, salt marshes and vast sand dune beaches.
Given the investment opportunities available, in 2008 the Sri Lanka Tourism launched the Kalpitiya Dutch Bay Resort Development Project.
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Passekudah Resort
Pasikudah is a high end eco-friendly development meant to attract surfers. He said the Asian Development Bank (ADB) is assisting in the development of Kalkudah around the concept of 'rooms in homes' where the entire area would be identified as a resort with quality control assurances. This concept goes beyond the traditional resort definition of hotels but would still serve tourists who want to experience the local culture.
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Private Sector Funded Tourism Projects
The Sri Lanka Tourism Development Authority (and former Tourist Board) is the sole authority in processing and approving Tourism related development projects (as per the Sri Lanka Tourism Development Act of No. 38 of 2006 More).
Given its desire to see the industry grow, the SLTDA encourages private sector and foreign investors to invest in the varied Tourism Facility Development Projects.
The Sri Lanka Tourism Development Authority (and former Tourist Board) is the sole authority in processing and approving Tourism related development projects (as per the Sri Lanka Tourism Development Act of No. 14 of 1968).
Given its desire to see the industry grow, the SLTDA encourages private sector and foreign investors to invest in the varied Tourism Facility Development Projects.
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Domestric Tourism Projects |
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Narambamu Sri Lanka
The Narambamu Sri Lanka initiative was launched in September 2008 as a means of promoting domestic tourism by creating awareness for lesser know attractions and forgotten folklore. On a long term perspective, the awareness created among domestic travellers is expected to spur interest among overseas travellers as well. In line with this thinking, a 360 degree campaign was launched as the first phase of the project, covering print, tv, radio and internet mediums.
The second phase will involve more hands on and grass root level activation involving local community and schools participation. In addition, an editorial initiative will also be launched, giving readers an opportunity to discover lesser known attractions across Sri Lanka and even contribute towards the initiative with their own stories, places of interest and attractions.
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Destination Management System |
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(DMS)
Destination Management System is a Web Based System to implement an effective and innovative hotel reservation and destination management process for Sri Lanka Tourism according to their requirements. The proposed solution targets the local and international clientele of Sri Lanka Tourism by providing them with an easy to use solution that is available 24/7 for the purpose of making effective, efficient and reliable hotel and other tourism related service reservations and access to a vast amount of precise destination information with an integration to a Internet Payment Gateway (IPG). This information could be anything from hotel information to services offered by hotels including special events. This solution is expected to boost the tourism industry by functioning as an official web based information and services repository of Sri Lanka Tourism. The key area of the system is the information and the reservation management of a large number of hotels. The proposed project acts as a platform for the categorization of functionality into groups depending on the user types for the purpose of Managing security and consistency in the system. |
Sustainable Tourism Development Project |
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The Ministry of Tourism has made a proposal to implement a Sustainable Tourism Development Project, funded by the World Bank, over four years to be implemented by the Sri Lanka Tourism Development Authority (SLTDA).
The project objectives are to:
- improve the efficacy and efficiency of the institutional framework by devolving the powers of the SLTDA at the center to the provinces;
- improve localized tourism related infrastructure services in the Eastern Province; and
- improve and extend the product content and supply chains that are aligned with sustainable tourism.
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Regional Tourism Project |
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Lesser known Attractions Project
Ministry of Tourism has taken an initiative to promote lesser known attractions in all
provinces in the country. These attractions will be communicated to potential travelers
and investors through various media i. e. websites, printed materials etc.,
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