Services

SLTDA Services

In order to achieve this, SLTDA will

• Promote sustainable development of tourism as a key sector of the economy for the economic and social well being of the people.
• Promote and reposition Sri Lanka in all relevant international markets and market segments.
• Work towards delighting visitors (domestic and international) through effective and quality facilitation of access, accommodation and other services.
• Utilize new info-technology tools to enhance the effectiveness of tourism marketing and operations.
• Be catalytic in rallying the tourism industry to work as a team.
• Generate high yield, income, and employment and contribute to regional development.
• Work in close collaboration with all stakeholder sectors such as sports, arts, crafts, culture, environment, investment, trade, the media and communities.

SLTDA Activities

1. Research & International Affairs
Tourism Research
Regularly, the SLTDA publishes a monthly statistical bulletin and an Annual Statistical Report which indicates the performance of Sri Lanka Tourism in terms of tourist arrivals, foreign exchange earnings, creation of employment opportunities and hotel occupancy rates. These publications are available in our website www.sltbstatistics.org
International Affairs
SLTDA has attended many overseas meetings to promote Sri Lanka and to gather information regarding current market trends of international tourism and to exchange ideas among the UNWTO member countries on tourism. PATA Annual General Meeting and Board of Directors Meeting 45th UNWTO Commission for South Asia Meeting 8th Tourism Working Group (TWG) Meeting and Inception Workshop of SASEC Tourism Development Project PATA Board of Directors Meeting Second International Conference on Climate Change and Tourism, Davos, Switzerland World Tourism Day Celebrations
2. Tourism Marketing & Promotion
A tactical promotional campaign with the assistance of the private sector of the travel trade was implemented to create confidence among the visitors to Sri Lanka. The tactical campaign included special packages, domestic tourism campaign, working with Sri Lanka Diaspora (Bring a friend home), advertising, media releases, etc. SLTDA operates overseas marketing offices in U.K, Germany and France and a marketing representative company (TRAC) in India to carryout the promotional activities. In all other markets the promotional activities are carried out from the Head office in Colombo or with the assistance of the Sri Lanka Foreign Mission in the respective overseas countries.
3. Tourism Product Development
The Tourism Board has started development work in the Kalpitiya, Dedduwa Lake, Bentota, Loggal and Rathkinda areas. Plans are underway to begin work in the East Coast.
4. Corporate Services
The establishments and individuals providing services to tourists are registered and licensed by the Sri Lanka Tourism Development Authority.
5. Si Lanka Institute of Tourism & Hotel Management
The Sri Lanka Institute of Tourism & Hotel Management conducted the following courses during the year 2007 in Colombo and the Satellite Schools in Kandy, Anuradhapura, Bandarawela and Matara respectively as given below.
6. Community Relations and Domestic Tourism

A separate Division, namely Community Relations & Domestic Tourism Division was set up in January 2007, and activities carried out include

1. Community Awareness Programmes
2. School Travel Clubs
3. Assistance of underprivileged Schools
4. Teachers Seminars on Tourism
5. Career Fairs
6. Education Exhibitions
7. Radio Programmes
8. Tourism Mobile Services
9. Janatha Sathkaraka Sevaya
10. Informal Tourist Service Providers
11. Representations to Forums of Stakeholders in Tourism
12. Training of Tourism Facilitators
13. World Tourism Day
14. Tourist Police
15. Hoardings on government development programmes under “Mahinda Chintana”
16. Combating Commercial Sexual Exploitation of Children in Tourism Project (CCECT)


7. Personnel and Administration
8. Internal Audit