Developing Markets

The Sri Lanka Tourism Development Authority (SLTDA) is committed to developing current and potential new markets. Together with the Sri Lankan government and local and international media partners, the SLTDA offers investors various attractive and feasible trade support schemes and business opportunities.

Currently, a strategic medium-term (10 years) infrastructure and product planning and development plan has been implemented for the Tourism industry. This strategic plan is based on market demand for high and mid-end markets. The plan hopes to gain profitability through better yields, sustain the integrity and value of Sri Lanka's natural, cultural and human resources, and ensure optimum visitor experiences. The SLTDA hopes that the benefits of the strategic plan will accrue to all communities connected with the tourism industry.