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Create a public awareness, especially in the popular tourist destination areas, about the tourism industry through the involvement of media discussions and seminars and encourage the public involvement, to minimise the adverse effects of tourism.
Work closely with the relevant Government bodies to introduce and enforce strict laws, rules and regulations to penalise those who engage in anti-social activities.
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To educate incoming tourists on the Sri Lankan culture, customs and law.
The most effective medium of advertisement for Sri Lanka is the tourist who comes into the country & leaves the island, satisfied. Therefore, one of the most important duties of the Sri Lanka Tourism Development Authority is to create an environment where the tourist enjoys a pleasant, trouble free and memorable holiday here. We believe that we can easily create this tourist-friendly environment by eliminating the above mentioned adverse effects.
“Learn to Travel – Travel to Learn”
The island wide campaign to establish school travel societies.
The Sri Lanka Tourism Development Authority, with the participation of the Ministries of Tourism in the Provincial Councils, has launched a youth travel scheme based in the schools of the island to encourage the active participation of the youth in the tourism industry. Based on forming school travel clubs, this scheme is being implemented with several basic objectives.
Objectives:-
- Direct the students towards travel and exploration and inculcate in them an awareness and interest about the natural and cultural heritage of Sri Lanka.
- Building up friendship and cordiality among the schools and students through the student exchange programmes by training them on mutual hospitality in travelling from one area in the island to another.
- Creating awareness among students of the possible maximum benefits of the tourism industry and to provide them with the necessary knowledge to minimise its adverse effects.
- Creating an awareness among students for them, to plan for tourism industry related jobs in the future.
- Organizing at least one tour for the students per year.
In addition to organising educational tours to places with natural or historical value in the island, these travel clubs are expected to carry out several other tasks such as exploring hitherto little known natural and historical tourist attractions in the neighbourhood of the schools where these travel clubs have been established and to bring them to the attention of the Sri Lanka Tourism Development Authority, the Ministries of Tourism in the relevant Provincial Councils and to developing the strategies to keep these towns pleasant, attractive and tourist-friendly.
Sri Lanka Tourism Development Authority further intends to implement a scheme to educate the students about the tourism industry and the concept of travel clubs, and to organise seminars, educational workshops, exhibitions and excursion camps.
SLTDA is also planning to introduce foreign student groups to the members of the travel clubs and give them an opportunity to exchange ideas through this programme.
In collaboration with the Provincial Councils in Sri Lanka SLTDA (Sri Lankan Tourism Development Authority) has organised a special tourism development program for the youth. This program is based on the school children.
Main goals of the program are,
- This program provides students with a good understanding of international business of tourism with a wider environment, social and cultural context in which tourism business operates and the practice that is required in planning for tourism.
- Make school children aware of the Sri Lankan culture and heritage.
- Develop students’ skills on tourism planning, echo-tourism and adventure tourism.
- Organise at least one trip for a year for the students.
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